The machines technology centres around unique treatment tips to deliver the HydraFacial serums into the skin. This therefore positions HydraFacial as a consumable business model – meaning it’s just as important that it works for you as it is us.
Typically, the things we look for in a ‘HydraFacialist’ are a few-fold. Firstly, skin health professionals are our ideal candidates. Whether that’s based in an ‘aesthetic clinic’, ‘beauty salon’, ‘spa’, ‘dental practice’ or another similarly named business structure. The important thing isn’t so much what you call yourselves, it’s more about what you offer. Ask yourself, what is your highest ticket item on your current treatment menu? Is the price of a HydraFacial treatment going to compare to what you’re already offering, or seem like a step and a jump too far from what your clients are used too? If you already offer other capital equipment treatments like lasers or cryolipolysis then chances are your clientele will be used to high value treatments.
Do you work alone or with a team of therapists? Our biggest successes are with those who have a team to support and provide the treatments. Why? It’s simple. HydraFacial is a treatment suited to everyone – any client who walks through your door is a potential for the treatment, so the more people you have available to deliver the treatment, the quicker you’ll see that all important ROI and start stepping into profit. That’s not to say it’s not effective for lone therapists though, it just might take a little longer to step into profit.
Talking of profit, our recommended way to introduce HydraFacial to your clients is with packages. One of the most exciting parts of the HydraFacial business model is the repeat-business element. Treatments are recommended monthly, so if you can sell a course of 6 or 12 to your clients on a direct debit payment plan (don’t worry, we’ll help with all that) they’ll come back to see you month on month and they stay in your business for a year!